Claim the space that belongs to you — before someone else does.
The Market Edge
If you don’t define your place in the market, your competitors will.
We deliver the clarity CEOs need to outthink rivals and occupy the market space no one else dares to claim.
Most companies track competitors only to copy them. The Market Edge flips that script: we analyse the landscape to find the white space where your business can win without price wars.
Through competitor benchmarking, SWOT analysis, and positioning manifestos, we give you not just data, but a story the market will believe in.
Services included:
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Competitive Analysis & Benchmarking
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Corporate Positioning Manifesto
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Strategic Narrative Development
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Price Range (Greece): €2,000 – €10,000 per month
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Duration: 2–6 months
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Notes: Focused, research-heavy engagements. This is the “quick win” consulting product for CEOs who want clarity fast.
Why?
Clarity Over Copying
We uncover the market white space where your business can thrive without fighting price wars. Clarity becomes your unfair advantage.
A Story the Market Believes
Data alone doesn’t move markets — narratives do. We turn analysis into a positioning story that attracts customers, partners, and investors.
FAQ
Why do we need competitive intelligence if we already know our rivals?
Knowing what they sell isn’t enough. We map their strengths, weaknesses, and blind spots so you can move where they can’t.
How is this different from a standard market study?
Studies give data. We translate it into a positioning manifesto that defines how your company wins and why the market should care.
Can this really help us escape price wars?
Yes — by finding and owning the space others overlook. Price is only a battle if you let competitors define the rules.